Word of Mouth and Social Media |
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This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. This book was originally published as a special issue of the Journal of Marketing Communications.
Kategorie: Books Hersteller: Taylor and Francis
149,00 CHF
Lieferzeit: 1-2 Werktagen |
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