| Blue Ocean Strategy, Expanded Edition |
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A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
Kategorie: Books
Hersteller: Harvard Business Review Press
39,90 CHF
Lieferzeit: 1-2 Werktagen |
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